The Facebook Effect: The Inside Story of the Company That Is Connecting the World (Chinese Edition) Book PDF, ePub eBook

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Book Descriptions:
由於「開心農場」的風靡，台灣Facebook（臉書）使用者數字在2009年以驚人的速度急遽攀升，一時之間「種菜」「偷菜」不但成為流行語，也在台灣社會引起諸多迴響與討論。而在眾多「農友」蜂湧而入的激情過後，線上的農田或許已經荒廢，但這波熱潮也讓許多人從此進入全球最大的社群網站，在Facebook不只玩遊戲，更是一個不可或缺的社交工具。 臉書的成功，改變了網路社群平台的生態，創辦人馬克．祖克柏更成為有史以來最年輕的億萬富翁，2010年馬克更擊敗「維基解密」創辦人亞桑傑、蘋果賈伯斯以及女神卡卡等人，當選《時代》雜誌年度風雲人物。而臉書影響力則透過全球7億使用者的關注與連結不斷持續擴大，關注臉書發展與其靈魂人物馬克的讀者，或可從《Facebook：性愛與金錢、天才與背叛交織的祕辛》與電影「社群網戰」一窺臉書崛起的故事，如果要更全面、更進一步地深度解析以馬克為首的年輕工作團隊，如何讓臉書在短期內壯大並席捲全球，確實不可錯過《facebook臉書效應：從0到7億的串連》。 《facebook臉書效應》作者大衛．柯克派崔克是《財星》（Fortune）科技線的資深編輯暨主筆，對於資訊產業具有長期累績的觀察，從2006年亦開始經常接觸臉書核心工作團隊，本書實際採訪了超過130位與臉書相關的人士，書中大量內容更來自於長期訪談創辦人馬克的第一手資料。關於臉書，馬克認為「我們是一家效能事業，致力於提高人們了解其世界的效率。我們的目的不是要增加人們停留於這個網站的時間，而是要幫助他們在這個網站上有好的體驗，並且從花在這上頭的時間獲得最大效益。」

The Facebook Effect: The Inside Story of the Company That Is Connecting the World (Chinese Edition) by David Kirkpatrick

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