Big Data & Analytics per una Balanced Scorecard più efficace: Come utilizzare l'Internet of Things per migliorare la Customer Experience ed indirizzare la strategia aziendale (Italian Edition) Book PDF, ePub eBook

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Book Descriptions:
Diverse pubblicazioni scientifico-economiche hanno dimostrato che l’acquisto di un bene o di un servizio non dipende esclusivamente dal rapporto qualità/prezzo o prezzo/prestazioni. Il fattore X che permette ad un’azienda di ottenere vendite sopra la media è la capacità di offrire i propri prodotti o servizi al momento giusto, nel posto giusto, alla persona giusta, tramite il canale giusto. L’attenzione si è spostata dal prodotto al consumatore: tutto ruota intorno ad esso e per questo si rende quindi necessaria un’analisi dei suoi bisogni ma soprattutto delle sue aspettative, al fine di costruire un’offerta ad hoc in grado di massimizzare le probabilità di acquisto. L’era della digitalizzazione e dell’Internet of Things mette a disposizione delle aziende tutti gli strumenti necessari per monitorare ogni fase del Customer Journey ottenendo grandi moli di dati utilizzabili per migliorare la Customer Experience, orientare la strategia aziendale ed ottenere ritorni economici sorprendenti.

Big Data & Analytics per una Balanced Scorecard più efficace: Come utilizzare l'Internet of Things per migliorare la Customer Experience ed indirizzare la strategia aziendale (Italian Edition) by Alessandro Paolasso

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